AI Insights · Timothy · July 2022
Top 5 Fashion Games on Unified Platform in Africa - Q2 2022
Explore the performance of the top 5 fashion games in Africa during Q2 2022, highlighting trends in downloads, revenue, and active users.
During the second quarter of 2022, the top 5 fashion games on a unified platform in Africa demonstrated a variety of trends in terms of downloads, revenue, and active users. Here's a closer look at the performance of each app based on Sensor Tower data.
Fashion Show: Makeup, Dress Up saw consistent weekly revenue, peaking at about $150 in early May. Weekly downloads fluctuated, reaching a high of around 220K in the week of April 4. Active users also showed a mixed trend, starting at approximately 730K and peaking at around 806K mid-April before stabilizing near 720K in the final week of June.
Hair Challenge experienced modest weekly revenue, with figures peaking at $20 in mid-April. Downloads saw a downward trend from 131K in mid-April to about 57K by the end of June. Active users started at 490K and ended the quarter around 385K, indicating a gradual decline.
Makeup Salon: DIY Makeup Artist recorded small revenue figures, with a peak of $6 in late June. Downloads showed a significant increase from approximately 12K in late March to about 152K by late May. Active users followed a similar upward trend, starting at around 14K and reaching 257K in late May before declining slightly to approximately 206K by the end of June.
Vlinder Fashion Queen Dress Up had minimal revenue, peaking at $33 in late April. Downloads varied, peaking at around 184K in early May and dropping to about 34K by the end of June. Active users increased from approximately 36K in late March to around 354K in late May before declining to approximately 206K by the end of June.
Makeup Stylist: Makeup Game showed minor revenue figures, with a peak of $8 in late June. Downloads increased steadily from around 10K in late March to roughly 150K by early June. Active users also saw growth, starting at about 63K in early April and peaking at approximately 272K in early June before declining to around 213K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
